Dumbo chocolatier Jacques Torres launched an online campaign yesterday to “save Jacques’ Champagne Kiss”. According to NYMag’s Grub Street blog, Torres received a letter from a lawyer for Hershey’s Chocolate telling him that the “Champagne kiss” he’s been serving for two years (a $1.50 bonbon made with pink Champagne) is an infringement of the Hershey’s Kiss copyright. Per Grub Street:
““I don’t call it kisses — I call it kiss,” Torres continues. “And I put the word Champagne in front so there’s no misunderstanding.” Torres says he respects what Hershey’s does (“those companies do something right, because they’re worth billions and my company isn’t”), but he in no way intended to be associated with Hershey’s (“That’s not what I do!”). “They are the biggest company in America regarding chocolate and they go after the little guy,” he says. “They don’t own the world! No way am I going to give up on [the kiss] — it’s completely unfair!” Torres’s lawyer (who is prepared to defend the matter in court) has already shot back a response telling Hershey’s to kiss off.”
To show how different the Champagne Kisses are, Torres is giving away 10,000 free Champagne Kiss chocolates at his three NYC locations (hurry, from noon to 3pm!). If you’re in Dumbo, stop by his store and let him know why you think Jacques should be allowed to continue using the name Champagne Kiss (or why he shouldn’t).
Jacques Torres Chocolate
66 Water Street (Between the Brooklyn & Manhattan Bridges)
Brooklyn, New York 11201
718.875.9772 phone
{The bubble keeps growing: Savejacqueskiss.com, TONY}
{‘STOLEN’ KISS RILES HERSHEY, NY Post}
{Hershey’s Tells Jacques Torres to ‘Kiss’ His Champagne Bonbons Good-bye, NYMag}
When I read the article I did not even confuse the title of the candy with Hershey’s Kisses. Frivolus and petty. In the end all Hershey did was give Torres the publicity he needs to sell some yummy sounding candy. 🙂 I’m glad he has found a delicious window of opportunity to show his fine product.
When I read the article I did not even confuse the title of the candy with Hershey’s Kisses. Frivolus and petty. In the end all Hershey did was give Torres the publicity he needs to sell some yummy sounding candy. 🙂 I’m glad he has found a delicious window of opportunity to show his fine product.
this is all bull!!…it’s a marketing stunt created to fool you into buying his chocolate..
this is all bull!!…it’s a marketing stunt created to fool you into buying his chocolate..
Did you say KISS? In Brooklyn?
http://www.youtube.com/watch?v=EdtEd0_d0ik&feature=related
Did you say KISS? In Brooklyn?
http://www.youtube.com/watch?v=EdtEd0_d0ik&feature=related
Pingback: Brooklyn Heights Blog » Your Correspondent Goes to Jacques Torres, Gets Free Champagne Kiss
Pingback: Brooklyn Heights Blog » Your Correspondent Goes to Jacques Torres, Gets Free Champagne Kiss
Jacques and Jed clearly share publicity agents.
Jacques and Jed clearly share publicity agents.
I remember in the 90’s when Disney discovered the web, they sent cease and desist letters to every 12 year old with Mickey Mouse on their Geocities page… however, this might also signal that either Jacques Torres is really starting to take off or Hershey’s is shrinking.
I remember in the 90’s when Disney discovered the web, they sent cease and desist letters to every 12 year old with Mickey Mouse on their Geocities page… however, this might also signal that either Jacques Torres is really starting to take off or Hershey’s is shrinking.