If you were at the Dumbo tree lighting on December 3, you saw something pretty crazy… 350 elephants dropping from the sky.
Fortunately for the people there, the elephants were small and made of foam, and they floated into the crowd on parachutes. This “Operation Dumbo Drop” was a stunt by the DUMBO Improvement District to promote holiday shopping in Dumbo by giving away $10,000 in DUMBO Dollars. These $20 vouchers are good towards items at 26 stores throughout the neighborhood.
If you missed out on the fun, keep an eye on the DUMBO BID’s Twitter and Instagram accounts, as well as DumboDollars.com, where they’ll be giving out hints for the locations of future Dumbo Drops. (It looks like there’s one today!)
Photo of 2015 Dumbo Tree Lighting by Philip Greenberg.
.@NYMag We’re giving away DUMBO Dollars TMRW! Intersection sounds like Shmain & Shmater; at an hour later than noon https://t.co/KUokV9u8bl
— DUMBOBID (@DUMBOBID) December 15, 2015
The program is part of a bigger retail promotion, that includes the recently launched #DUMBOVIP loyalty card as well as DUMBO Late Night, where 25 local businesses stay open until 9 p.m. every Thursday night through Christmas.
The #DUMBOVIP mascot on a chocolate shopping rampage. Photo by Gabriella Bass.
And if you happen to see a mute elephant-headed shopper on the streets of Dumbo, don’t run for your life. That’s the #DUMBOVIP mascot.
Good luck getting your hands on some Dumbo dollars to spend in the neighborhood. Shop local!
Dumbo Tree Lighting 2015: Carols, Calypso and Cocoa!
Where to Buy Christmas Trees in Dumbo