NYC Tourism To Locals: Check out Dumbo


A campaign from NYC & Company, the marketing and tourism division of NYC, is promoting local destinations, called See Your City. The ads highlight sections of all five boroughs appealing to local residents. Ten neighborhoods are featured, two in each borough:

The slideshow for Dumbo describes the neighborhood as having “spectacular waterfront access, thriving art scene and an architectural grandeur that’s at once raw and charming”. Must see places in Dumbo include the following:

The campaign will run for three months and can be seen on posters at bus shelters, on video in taxis, and banners on lamp posts.

{NYC Tourism Campaign Wants Locals to ‘See Your City’, AdWeek}
{Las Vegas? Paris? This Tourism Push Asks New Yorkers to Think Closer to Home, NYTimes}