New Sign on 45 Main Street

45 Main Street sign being removed

The 160,000 cars passing Dumbo on the BQE each day will see a new sign on top of 45 Main Street. The Dumbo sign was swapped for a new one this morning. There’s some history behind that sign area. The ad space in 1938 said: “Realty Corp. Lofts to-let” (as posted about previously).

Then the now old Dumbo sign stated “Live. Work. Play. DUMBO.”

And now: “NYC’s Creative Capital – DUMBO.” Always been real estate owned, but went from manufacturing to the creative ‘industry’.

45 Main Street sign - "NYC's Creative Capital DUMBO"

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