What sets Zoë apart from its look-a-likes is the uniquely mixed collection of designers, ranging from Lanvin to Rag & Bone, Givenchy to Alexander Wang, and Chloe to Diane von Furstenberg. Even more distinguishing is its customer. Unlike the typical high-end boutique that services women in their 20s and 30s, Zoë’s customer is anyone from the precocious teen to the groovy matriarch. It isn’t clear which came first—does Zoë carry this diverse label load to accommodate its varied patrons? Or are Zoë’s patrons varied because the store’s selection is so wide and deep? Either way, it’s a marriage that works.