The gyms they are a-changin’.
The former Fitness Guru gym at 215 Water Street is set to reopen on Thursday, November 5, as international chain BRICK’s first Brooklyn training facility and eighth location. BRICK has given the space an orange and grey makeover, retaining the 8,000-square-foot, two-story space’s pilates area and spinning studio while adding a small retail cart and a lot of branding.
Additionally, the new gym has added a members lounge, which will feature healthy meals — like bison balls and paleo pancakes — from Kettlebell Kitchen.
While staff at BRICK expressed uncertainty as to the circumstances under which they’d replaced The Fitness Guru, TFG owner Michael Feigin articulated the ordeal bluntly.
“I had a partner in The Fitness Guru and he brought BRICK on as their new partners,” Feigin told DumboNYC. “The partner I was with parted ways.”
According to manager Greg Gomez, the space is meant to have a look that fits its environment. BRICK’s Grand Central location is thus a more corporate look, while Dumbo is “cool, industrial” — hence the “worn flooring.”
Most of the former company’s staff has been retained, but with entirely new management, according to Mr. Gomez.
As for The Fitness Guru, Feigin plans to keep his methodology alive online through his blog. Feigin also plans to continue his successful pop-up fitness events.
“I have absolutely no intention to have new locations,” he told DumboNYC. Despite not having its own independent gym, Feigin did note he will be outfitting the gyms of various under construction residential buildings with his design stamp.
[Photos: Hannah Frishberg]