A campaign from NYC & Company, the marketing and tourism division of NYC, is promoting local destinations, called See Your City. The ads highlight sections of all five boroughs appealing to local residents. Ten neighborhoods are featured, two in each borough:

• Bronx: Arthur Avenue and Van Cortlandt Park
• Brooklyn: Dumbo and Carroll Gardens
• Manhattan: Harlem and Hell’s Kitchen
• Queens: Jackson Heights and Long Island City
• Staten Island: St. George and Staten Island Greenbelt

The slideshow for Dumbo describes the neighborhood as having “spectacular waterfront access, thriving art scene and an architectural grandeur that’s at once raw and charming”. Must see places in Dumbo include the following:

• Eats: Grimaldi’s, Juliana’s, Luke’s Lobster and No. 7 Sub
• Sweets and Snacks: Jacques Torres, Brooklyn Ice Cream Factory, One Girl Cookies, and Almondine
• Restaurants: Superfine, Atrium
• Clothing and Decor: Zoë, Trunk, Modern Anthology, Half Pint Citizens, Baxter & Liebchen
• Books, Records and Curiosities: Halcyon, PowerHouse Arena, Zakka, Etsy Labs
• Arts and Culture: Barge Music, Galapagos Art Space, Folioleaf, 111 Front Street Galleries
• Brooklyn Bridge Park: Brooklyn Bridge Park, Smorgasburg, Pier 5, Pier 1
• Fitness: Gleason’s Gym, Brooklyn Bridge Park Boathouse, Brooklyn Bridge Park – Pier 2
• Just For Kids: Jane’s Carousel, Brooklyn Bridge Park – Pier 6

The campaign will run for three months and can be seen on posters at bus shelters, on video in taxis, and banners on lamp posts.

Related:
{NYC Tourism Campaign Wants Locals to ‘See Your City’, AdWeek}
{Las Vegas? Paris? This Tourism Push Asks New Yorkers to Think Closer to Home, NYTimes}