(Photo from Grubstreet)
(Photo from Gothamist)
Shake Shack, the popular burger stand that opened in 2004 in Madison Square Park in NYC by Danny Meyer opened its first Brooklyn location in December 2011 and its seventh in NYC. But there’s a little bit of Brooklyn in every location. CounterEvolution, the Dumbo Broolyn based growing business uses reclaimed wood to create one-of-a-kind handmade tables and seating for Shake Shack. CounterEvolution owner Jim Malone created the tables and one wall at the Brooklyn Shake Shack using reclaimed wood from bowling lanes.
According to the CounterEvolution website, CounterEvolution began in 2007 when Jim, a life-long musician and songwriter who was at the time producing cartoons for children’s television, needed to make a change. (He was also the original director of the English-language version of Pokemon.). We’ve admired his tables since we saw them at the first Brooklyn Flea and at BKLYN Designs. CounterEvolution has been at 10 Jay Street in Dumbo for three years, but is moving near the Navy Yards in Brooklyn later next month. We caught up with Jim.
Q: Can you give us a short description of counterevolution’s philosophy?
A: We strive to elevate the artistic possibilities of reclaimed wood and other materials through unique designs and quality craftsmanship.
Q: How did it get started and how long have you been in Dumbo?
A: We started with a few postings on Craigslist then began showing at the Brooklyn Flea just as they were getting started. We had a lot of support from design blogs early on and that really helped get the word out. We’ve had a showroom in Dumbo for 3 years.
Q: How did your partnership with Shake Shack start?
A: They found us through our work at Starbucks and Sweetgreen. Our first location was Miami Beach and we’ve been fortunate to partner with them through their expansion. Our most recent Shake Shack was downtown Brooklyn where we did the tables and a large wall installation.
Q: What were some challenges you faced early on? Current challenges?
A: We started just as the banks stopped lending in late 2007. So, financing was an early obstacle and remains a challenge as we seek to expand our retail sales in a slow economic climate.
(Photo of Jim Malone. Photo credit: Sandra Kress)
Thanks Jim and looking forward to seeing your beautiful pieces in upcoming locations soon.