Downtown Brooklyn Wayfinding Sign Installation


(Above photo courtesy of Mark Zustovich)

A “Downtown Brooklyn Wayfinding Sign System” was deployed yesterday by the MetroTech Business Improvement District (BID) which includes information kiosks containing maps and locations of key destinations in and around downtown Brooklyn. A total of 78 sign systems will be installed. The first two were unveiled in front of 209 Joralemon Street and off the Northwest corner of Adams Street (Brooklyn Bridge Boulevard) and Joralemon Street. The signs recognize twelve unique “neighborhoods” in Downtown Brooklyn. Locations include Dumbo, Fort Greene, Metrotech, Brooklyn Civic Center, and Vinegar Hill.

The Dumbo one reads: “Local artists named the neighborhood in the 1980s, as they began flocking to this industrial relic. Blends a gritt industrial past with urban chic: Belgian block streets, old train rails, former warehouses. Bustling with the creative vibrancy of artists, theaters, restaurants, boutuiques, and two waterfront parks, Brooklyn’s DUMBO amazes with breathtaking views of the Manhattan skyline.”

MetroTech BID, which was the lead agency for the design and implementation of the system and worked with approvals from Community Board #2, the Department of Transportation, the Landmarks Commission and the Public Design Commission. According to a press release from Brooklyn Borough President Marty Markowitz’s office, “New York City Economic Development Corporation facilitated a $1.4 million funding agreement to help underwrite the project.”

The signs were designed by Two Twelve Associates, and fabrication and installation will be done by Design Communications LTD.


Photo courtesy of Kathryn Kirk (in photo, left to right: Michael Weiss, executive director, MetroTech BID; David Gibson, principal, Two Twelve Associates; BP Markowitz; Victoria Aviles, president, MetroTech BID)

Other signs (Photos courtesy of Mark Zustovich):

2 Comment

  • I like it! This is the kind of “shot in the arm” this neighborhood needs. Good coffee, good shopping and good people against a background of movie worthy urban grittiness.
    Let’s GO! DumBO!

  • I like it! This is the kind of “shot in the arm” this neighborhood needs. Good coffee, good shopping and good people against a background of movie worthy urban grittiness.
    Let’s GO! DumBO!