February 2nd, 2012
Looks like the viral marketing group at thinkmodo have done it again. They’ve created a marketing campaign for a new movie, Chronicle that’s gone viral. Three human shaped RC planes were launched around Dumbo Brooklyn to make it look like real people were flying.
According to Techcrunch, Michael Krivicka from Thinkmodo explains “Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”
Thanks to the many people who have sent this video to us.