November 6th, 2010
As of today, the Dumbo location of Mikey’s Hook Up closed. They are moving equipment and repairs to their Williamsburg location. Mikey’s opened their first store in Williamsburg 7 years ago and opened the Dumbo location a little over two years ago (September 11, 2008). According to the notice on the storefront, Mikey decided to go back their roots and focus on what’s right for them – keeping the Williamsburg location and building and maintaining their customer base there. They turned down an acquisition offer from a “major corporate chain”, which prompted them to re-evaluate the purpose of their business.
Many businesses in Dumbo (New York Digital District) frequented the store and no doubt will miss their services and support. Best wishes to Mikey and the business.
Copy of the letter posted on the storefront:
MIKEY’S HOOK-UP BACK TO WILLIAMSBURG!
Why the Sudden Move?
I opened a Mikey’s Hook-up in DUMBO because after 7 years of running my store in Williamsburg, I wanted to build on what I had created there. The opportunity to design a new store, in a raw space, for a neighborhood that would benefit from what the Hook-Up offers was too good to pass up. The store was a great idea, and the DUMBO customers have been very supportive.
Recently I turned down an acquisition offer from a major corporate chain. That decision sparked a desire for me to reevaluate the reasons why I started selling cables on a blanket on Bedford Ave back in the day.
I realized that I would rather have one unique store than try to clone the original vibe of the Hook-Up. There is an underlying pressure as a business to constantly expand when things are going well but the question arises to what end? What is the measure of business success? For me, it is loving what I do for a living.
Mikey’s Hook-Up is moving back to Williamsburg because I decided sticking to my roots is better for my soul. If you miss us, we are only 15 minutes away Thanks again for a great couple of years!
P.S. It’s not you. It’s me. I hope we can still be friends.