October 12th, 2010
The 160,000 cars passing Dumbo on the BQE each day will see a new sign on top of 45 Main Street. The Dumbo sign was swapped for a new one this morning. There’s some history behind that sign area. The ad space in 1938 said: “Realty Corp. Lofts to-let” (as posted about previously).
Then the now old Dumbo sign stated “Live. Work. Play. DUMBO. Dumbo-NewYork.com”
And now: “NYC’s Creative Capital – DUMBO. TwoTreesNY.com” Always been real estate owned, but went from manufacturing to the creative ‘industry’.