Digital is Dumbo’s Stoop Life
June 8th, 2010
[UPDATE: We were sent a bottle of liquor (and nothing else) and promptly shared it, so therefore this is a sponsored post. Here's why we posted about stoop life and its relevance to Dumbo.]
Tonight is the annual Brooklyn Blogfest at The Brooklyn Lyceum in Park Slope. This year, Spike Lee will make an appearance to kick off the summer with the new, very limited edition of ABSOLUT Brooklyn. Spike Lee designed the bottle in a way that represented Brooklyn the best, a photo of his Brooklyn stoop with a Spike Lee enhanced cap on the logo of the bottle. The stoop step represents the place where Brooklynites meet, hang out, sell stuff, and sometimes drink, which is what unites the community. While stoop life defines Brooklyn, Dumbo doesn’t have any stoops. Its large former factories and warehouses, Belgian block streets, and views of the two bridges and Manhattan skyline define Dumbo’s old world feel (think Once Upon a Time in America). What unites this historic Dumbo is the creative community (artists of all types- painters, sculptors, and the digital type), the dynamic entrepreneurs who navigate their business worlds with will power and hard work, and the new residents. Dumbo’s online presence in social media, websites, and services is our version of the stoop life.
This is why we’ve partnered with groups in the digital world (offline) to help foster a community that supports area artists, entrepreneurs, and residents to sustain the creative community Dumbo is known for. DumboNYC co-sponsored the last Digital DUMBO, and raised nearly $1000 for the Brooklyn Community Foundation at the May 26 event. We felt that partnering with area non-profits that benefit the community goes along with the Dumbo stoop life.
Spike Lee sent us a bottle of ABSOLUT Brooklyn, and naturally thought to share it with the good folks at Carrot Creative and the New York Digital District (NYDD). On the bottle, there’s a quote from Lemon Andersen’s spoken word poem “Somewhere in the world Brooklyn in da house and you know we won’t stop spreading love cause that’s our way.” The NYDD in Dumbo shows the world how it’s done, and glad to see the Brooklyn community is supported by way of a $50,000 donation by ABSOLUT Vodka to the NYC Habitat for Humanity.
Cheers!
7 Responses to “Digital is Dumbo’s Stoop Life”
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- Blogfest 2010 Turns into Bashfest
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- 3rd Annual Epic Dumbo Stoop Sale (Sat, June 18)
- Event: The Stoop Series 2/1/07
- Tonight’s Event: Digital Dumbo’s One Year Anniversary
- DPO’s 2nd Annual Epic Stoop Sale/Spring Cleaning
- Filming Wed: Life on Mars
- Filming in Dumbo: The Beautiful Life
- ‘Hole Sale’ Event on Saturday at The Archway


June 8th, 2010 at 1:26 pm
Being a Vinegar Hill resident but considering myself a Dumbo-ite as well, I just wanna add that VH does have its stoops and neighbors do meet and chat, etc. So there still is some concrete “stoop life” in this area as well as the creative online “stoop life” that nurtures the uniqueness of this great section of Brooklyn.
June 8th, 2010 at 4:05 pm
Legally speaking, shouldn't you have disclosed that this was a sponsored post in exchange for a Flip camera from Absolut?
June 8th, 2010 at 4:16 pm
not if I didn't get one
June 8th, 2010 at 4:30 pm
So what did you get? Why isn't this disclosed as a sponsored post?
June 8th, 2010 at 9:13 pm
Hey Accountability, take it down a notch. Your panties are getting seriously wadded. Self righteous blog whining is down the hall to the left.
June 9th, 2010 at 1:13 am
Hey Accountability, take it down a notch. Your panties are getting seriously wadded. Self righteous blog whining is down the hall to the left.
June 9th, 2010 at 2:13 pm
[...] event. However, for full disclosure, we did participate in the “Stoop life” project by posting how stoop life takes place in Dumbo, kind of. Feel free to bash us. But we did find relevance because we’ve started to partner [...]