As we mentioned earlier, Spike Lee is directing a commercial for Rocawear, starring Jay-Z. Below are a few pics…happening now (12:15pm) on Main Street:


“Spike Lee filming Jay-Z outside the Arena as we speak” (PowerHouse Arena)


“Jay-Z commercial being shot in Dumbo” (Brownstoner)


“Jay-Z filming an advert with new DUMBO resident Spike Lee” (PowerHouse Arena) [ED: Spike's production company is based in Dumbo, but don't think he lives in Dumbo.]

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Spike Lee Directing Jay-Z in Dumbo
Main Street in Dumbo

Spike Lee Directing Jay-Z in Dumbo
Spike Lee

Spike Lee Directing Jay-Z in Dumbo
Spike Lee (pictured in the center with the NY Yankees cap)

21 Responses to “Pics: Spike Lee and Jay-Z Filming in Dumbo”

  1. rawr Says:

    OMG, let’s all RUSH on over there!! It’s another rapper in Brooklyn! How original.

  2. Robbie Says:

    get a life, rawr.

  3. mikemookie Says:

    OMG, another troll comment mocking a post by showing how rawr is cooler than everyone else!! How original.

  4. rawr Says:

    Rawr never claimed (nor insinuated) to be cooler than anyone else. Rawr is simply tired of cliche Brooklyn rap hip hop yada yada yada. Clearly Rawr lives in the wrong place.

  5. Innuendo Says:

    For more Spike n Shoot pix check out http://tripill72.blogspot.com/2009/08/spotted.html

  6. Dumbo NYC, Brooklyn » Archive » Filming: JZ For a Day (DumboNYC.com) Says:

    [...] pics, see our post here. var addthis_pub = ‘dumbonyc’; var addthis_language = ‘en’;var addthis_header_color = [...]

  7. JBrooks Says:

    Bitter blogging…

  8. basil Says:

    what? spike lee lives in dumbo?

  9. dumbonyc Says:

    Spike’s production company is based in Dumbo, but don’t think he lives in Dumbo.

  10. Jay-Z Talks “Blueprint 3 ” Album Cover: “It’s Still About Music” | Be A Star Online Says:

    [...] out in the Dumbo area of Brooklyn yesterday filming a RocaWear commercial with director Spike Lee. DumboNYC has photos from the [...]

  11. Jay-Z Talks “Blueprint 3 ” Album Cover: “It’s Still About Music” | Pop News Daily Says:

    [...] out in the Dumbo area of Brooklyn yesterday filming a RocaWear commercial with director Spike Lee. DumboNYC has photos from the shoot. Related [...]

  12. Jay-Z Talks “Blueprint 3 ” Album Cover: “It’s Still About Music” | Tha Underworld Says:

    [...] out in the Dumbo area of Brooklyn yesterday filming a RocaWear commercial with director Spike Lee. DumboNYC has photos from the [...]

  13. JBrooks Says:

    What’s the production co’s name??

  14. Jay-Z Talks “Blueprint 3 ” Album Cover: “It’s Still About Music” Says:

    [...] Atlantic of borough yesterday photography a RocaWear advertizement with administrator Spike Lee. DumboNYC has photos from the [...]

  15. Anon Says:

    On Monday evening, there were no signs up on Water Street between Wash and Adams and therefore my car was still parked on that block on Tuesday. I didn’t know about the Jay-Z shoot until seeing it here on dumbonyc. Anyway, my car was the only one left (again, not sure when signs went up on that specific block – although I did see them everywhere else in the nabe) and it is now featured in the background of the commercial. I was told that Spike didn’t want to tow any cars for his shoot. A shout out to Spike: THANK YOU FOR NOT TOWING.

  16. dumbonyc Says:

    @JBrooks: http://www.spikeddb.com/

    @Anon: How do you know your car is in the commercial? If Spike did say that he didn’t want any cars towed, that’s v cool.

  17. Anon Says:

    JBrooks – I was sitting in the car this morning with the door open and a guy came by and told all of this to me. I suspect that he works for Spike’s production company. And, he said my car was “the star” of the commercial. I’m just glad it wasn’t towed. I specifically checked that block the night before and didn’t see any signs posted at 8pm. Guess I was naive in presuming that one block would be spared. He did say however that if my car was new it would have been towed. They don’t want new cars in city shoots like this – I suppose its a brand endorsement issue.

  18. Anon Says:

    Sorry, that comment was for dumbonyc, not JBrooks.

  19. Jay – Z, filming in Dumbo | all things fancy Says:

    [...] out the Dumbo neighborhood blog. Share/Save Category: Brooklyn, Film, New York, music Tags: jay – z and roca [...]

  20. BROOKLYN THE BOROUGH » More Filming in DUMBO Says:

    [...] photo above is from the DUMBO NYC website. This was taken yesterday outside of the PowerHouse Arena on Main St. in DUMBO where Spike [...]

  21. Boroughing » More Filming in DUMBO Says:

    [...] photo above is from the DUMBO NYC website. This was taken yesterday outside of the PowerHouse Arena on Main St. in DUMBO where Spike [...]

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